Logos are odd little things aren't they? They come in just about every shape and form imaginable, they represent just about anything… Sometimes products serve logos, sometimes logos serve products. Every day, just about everything we touch or use has a logo on it, from the apple on your music player to the sticker on the apple in your kid's lunch. We swim in logos like fish swim in water. They are an omnipresent part of our post industrial habitat.
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Mobile technology is the latest mass media. Preceded by the printing press, recorded sound, cinema, radio, television and the internet. The mobile medium can do everything the previous six media can plus five unique benefits. It's the first truly personal mass media, It's always on, has a built in payment channel, we can create content at anytime and we carry it with us at all times.
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Apple and Google have a different opinion towards which direction the internet and mobile market is going and Flash hangs in the balance. Both companies seek to create an online experience that will provide a strategic advantage to drive other aspects of their business. Apple wants to increase hardware and paid media (content and apps) sales. Google wants to create unlimited reach for their advertising platforms and products.
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